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Free toolkit for new coaches

Sell without feeling pushy.

21 ethical sales scripts: conversation starters, follow-ups, and enrollment phrases that invite prospects without sounding desperate, manipulative, or salesy.

Free. No spam. Instant download — and we'll email it too.

21 word-for-word scripts 7 selling situations

Built for

New coaches finding their voiceCareer-changers building a practiceConsultants who hate 'selling'

What's inside

7 selling situations. 21 scripts.

Every script is written to be copy-pasted, lightly adapted, and used today — not a single high-pressure phrase in the lot.

  • 01

    Cold outreach

    Warm, not weird

    3 scripts

  • 02

    Warm follow-up

    Without chasing

    3 scripts

  • 03

    Discovery calls

    Ask, don't sell

    3 scripts

  • 04

    Objection handling

    With honesty

    3 scripts

  • 05

    Enrollment

    Inviting, not closing

    3 scripts

  • 06

    Referral asks

    Generous, not awkward

    3 scripts

  • 07

    Re-engagement

    Old leads, open doors

    3 scripts

Sample script

A taste of what's inside.

Script 01 — Cold outreach on LinkedIn
"Hi [Name], I'm currently helping mid-career professionals explore how to turn their experience into a coaching or consulting business. Curious — have you ever thought about monetizing your knowledge beyond your job?"
Why it works: It names a clear audience, leads with curiosity, and ends with an honest question instead of a pitch.

The approach

Selling, without the sleaze.

The discomfort most new coaches feel isn't about selling — it's about selling in a way that contradicts their values. Every script in this toolkit is built on three principles:

Invite, don't pressure.

A real invitation can be declined without consequence.

Lead with curiosity.

Ask better questions than you make claims.

Honor a clear no.

The faster you accept a no, the more yeses you earn.

Coming soon — live webinar

From conversations to your first 3–10 paying clients.

The scripts help you start the conversation. The full ethical sales system shows you how to turn those conversations into real clients — without cold-pressure tactics or scripts that feel fake.

Register for the webinar

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Start better conversations this week — without the script-shame.

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